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July 20, 2008 - vblurpage.com:

Creators of 'Modern Life is Rubbish' slogan revealed

Is Modern Life Rubbish?
A drawing by Anti-Media showing the changing lifestyle of England.

Many Blur fans know for sure that Modern Life Is Rubbish album title comes from a graffiti in London, but very few may be aware who were actually behind this slogan.

Apparently, the creators are Anti-Media, a London-based counter-culture group, who sprayed their slogans across the central London in the 1980s.

Born2rant, the member of Anti-Media writes in her blog: "I used to smile each time I came across some Anti-Media graffitti in London, I knew my friends had been there. They had a couple of slogans.

"One of them was "Modern Life is Rubbish" and like "Anti-Media" or "Sierra Scum" (they had something against people driving new Ford Sierras!) could be found sprayed in numerous locations. One of the last places I saw it was on the outside wall of a big hotel on the Bayswater Road close to Marble Arch. That must have been up there for 15 years at least."

The group were aware that Blur used their slogan and thought that the band had commercialised their idea: "We were surprised and a bit gutted that our slogan had been used by Blur and gone into mass production and the mass media. There are more links between Anti-Media and Blur but you will have to be patient. In the meantime I encourage bored teenagers to find places to do political graffitti."

Thanks to Peter for the news tip off.

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