February 18, 2008 -
Press release from Bray
ALEX JAMES LAUNCHES 118 520
CELEBRITY STORYBOOK IN SUPPORT OF NSPCC
So the story begins...
Farmer and musician Alex
James, is the first of a number of celebrities to put pen
to paper to launch a special children’s storybook in
support of a new charity directory enquiries number, 118
520, supporting the NSPCC.
If every one of the 378
million calls to directory enquiry services every year
were made to 118 520 instead of other 118 numbers or free
directory enquiry services, the public could help raise
more than £34 million pounds for the NSPCC.
To help promote the new 118
520 number and raise as much money for the charity as
possible, each celebrity will be tasked with writing 10
lines of the ‘Once Upon A Time’ enchanted tale before
passing it on to the next in line.
Alex has taken inspiration
from the classic Blur favourite, ‘Country House’, and his
favourite childhood tale, ‘The Secret Garden’, to create
the magical world where the story begins.
Alex tells the tale of a
very big house in the country, inhabited by a wealthy
Duke. The house has cellars full of wheels of the finest
cheese; no doubt inspired by ‘Little Wallop’ the cheese
Alex produces on his farm in the Cotswolds. Alex’s passion
for space is also brought to life within the story; he has
given the Duke a huge telescope positioned within the very
highest turret in the house so he can enjoy the Andromeda
Alex’s contribution ends
with the arrival of four children at the very big house;
an influence from one of his favourite childhood authors,
Enid Blyton. It will be up to Radio One DJ Sara Cox to
decide their fate, and develop the story further, as she
completes the second contribution for what is set to be
one of the most exciting stories ever written.
Other celebrities who have
already committed to put pen to paper to support the 118
520 story include sports legend Linford Christie, musician
KT Tunstall and fashion designer Henry Holland.
The priceless 118 520 tale
is expected to be completed by October and will be
unveiled at an exclusive story-telling event where it will
be auctioned to raise funds for the NSPCC after its first
ever public reading.
Alex James said; “I am
delighted to be the first author of the 118 520 story
book. I try to read my sons a story every night so this is
an opportunity I just couldn’t say no to! I hope this book
encourages many people to call 118520 and raise funds for
Nine pence from every call
made to 118 520 will be donated entirely to the NSPCC –
the highest donation being made from any 118 number to a
So why not make a real
difference every time you ring directory enquiries by
making 118 520 your number of choice – use it, save it and
pass it on!