Something like £3440.00 for every 1 million streams on Spotify (It may be more than that, their rate seems to constantly change on source, some put it a little higher but for the sake of compromise I put the most common rate quoted).dougharrison wrote: ↑19 Dec 2020, 07:17More a question of me being out of touch with the economics of music in 2020, but unless you have a mega mega hit, do streaming numbers pay decent money? I was of the impression it was a tiny percent of a penny per stream, but I know in general content providers can receive more via YouTube the more popular they are etc.
So the Now Now, which had just over 300 million streams (equivalent to 300k albums) will have made £1033843.57 on Spotify
The Humanz album has made £2077645.16 just from its album tracks (not including the many remixes or other appendages like Sleeping Powder and Garage Palace, which adds almost another 100 million streams)
Currently, the Song Machine Project is on 140 million streams on Spotify, so not yet even half a million from Spotify in revenue.
Overall, profitable when you consider that there is also Youtube, Apple, other streaming services and physical. For an artist the size of Gorillaz, music is still profitable. For a band the size of Suede, whose last two albums made a combined 18 million streams, less so.
https://chartmasters.org/spotify-stream ... View=Disco
Sources for both Spotify streams and to calculate revenue. Interestingly the Gorillaz Spotify page passed 4 billion yesterday.
There is also the advantage of new music marketing older music. And currently Gorillaz seem to be making more on their catalogue on Spotify than they are on their new music.
Just for a comparison on modern day albums. Radiohead have released one album in the Spotify age, 2016's A Moon Shaped Pool. It has so far reached 290 million streams (or the equivalent of 289k albums).
Dylan's just sold his publishing for up to $300 million, Stevie Nicks 80% of her publishing for 80 million. There is still a huge amount of money in streaming for larger acts. Their songwriting catalogues would not be sold for that much if there was not. But obviously there is even more money in touring for such acts.
Maybe not a big success. I imagine they would have hoped that at least one of the singles would have matched the success of the singles from either Humanz or the Now Now. None have. On Youtube Humility, Tranz and Saturn Barz have all had more streams in 2020 than any of the Song Machine singles. That has to be a big disappointment for Jaime (youtube seems to be his domain) and the marketing team. Maybe less so Damon, as the songs on the whole seem to be performing better on Spotify than they are on Youtube, which indicates that this is less his issue.
On the other hand, the release of monthly singles has increased their channel's visibility all year round rather than a peak for a month and for it to fade away.
https://socialblade.com/youtube/channel ... DSnW_MOmcQ
In 2018 (release of the Now Now) the channel had 695 million streams, in 2019 with no album the channel had 530 million streams and 2020 (Song Machine era) 812 million streams.