Covers for different
Released: 29 June 2018
All release dates
Highest UK Chart Position:
Chart History |
Cat. No. 0190295643430
Ltd Vinyl Box Set
Other Countries &
Download (HD & standard) / Stream
US: Warner Bros. Records/Warner Music
Japan: Warner Music Japan
Taiwan: Warner Music
Australia: Warner Music
Canada: Warner Music
07. Lake Zurich
08. Magic City
09. Fire Flies
10. One Percent
11. Souk Eye
Ltd CD includes
and is exclusive to certain
stores in Europe (for example, HMV, Tower Records, Fnac and
many indie record shops).
Cassette is "super limited" and only available from the
official Gorillaz webstore and Warner Music Store.
Ltd Vinyl Box Set comes with a 52-page "2D's journal", four 12" x 12"
art prints and six pin badges.
Vinyl editions include code for download of the
Pre-orders featured immediate download of
Humility (available from
Zurich (May 31)
Credits inside the album
- The Now Now
was largely written and demoed on the band's US leg
of the Humanz tour. The concept of the album
is similar to 2010's The Fall, but this time
the songs were recorded properly after the tour at Damon Albarn's
- The album has been
described as "2D's record" - the main theme is the
singer's own isolated world from where he observes
the rest of the world. For inspiration, Damon wanted
to stay on the top floor of each hotel on the tour.
- As opposed to the
guest-heavy Humanz, there are only three
featured artists on The Now Now: George
Benson, Snoop Dogg and Jamie Principle. Damon also
worked with Mike Will Made It and Flume, but their contributions didn't make it
onto the record.
- Fictionally, the
bass duties on the album are handled by Ace from The
Powerpuff Girls. Murdoc was unable to join the
recording sessions, because he was (and still is) locked in jail.
- During the album's
making, Veikko's Blur Page gathered
comments from the people who were involved in
- The album's
promotion started with a mysterious poster campaign at
London's All Points East festival on 26th May 2018.
The posters featured
different slogans and the web address
which had an eight-second long teaser of "Lake
- "Magic City" is a
nickname for Miami. Graham Coxon plays guitar on the
- Leaks: The album's first
singles, "Humility" and "Lake Zurich", were leaked
on 29th May 2018, a couple of days before their
official release. "Hollywood" leaked on 18th June.
The entire album was accidentally released on 22nd
June for Amazon customers who had pre-ordered it as
- Total running