2. ‘I Know’

B-side of ‘She’s So High’. Produced by Steve Lovell and Steve Power.

Recorded in the same session as ‘She’s So High’, this Seymour-era song was briefly considered as a possible A-side. It’s easy to see why. Unlike its introspective flipside, ‘I Know’ is a bare-faced 'indie dance' production number (especially the extended version on the 12-inch and the CD.) Self-consciously trippy, it clutches the coat-tails of 1990's biggest music phenomenon - the shuffling dance beats of Manchester. Graham now acknowledges, “Obviously, we used that [beat] as a stepping stone to getting noticed.” Despite its pleasant harmony vocals, the song is vapid, of note chiefly to those who cannot get enough backwards guitar. A keen fan of Syd Barrett’s Pink Floyd, Graham’s versatility as a guitarist was important in Blur’s shift from Seymour’s ragged punk towards a more psychedelic sound. For the next year, Damon’s lyrics would skirt lethargy and melancholia in increasingly banal ways, selling the group's musicality short and also implying that Blur had nothing in their heads except radio silence.